8K TV War Between Samsung Electronics and LG Electronics is on the Horizon
According to BusinessKorea, at the Consumer Electronics Show in Berlin this year, the two major Korean electronics giants were torn apart by the 8K TV standard. And next month at the US International Consumer Electronics Show (CES), the world’s largest trade show that will open in Las Vegas, there may be another battle between Samsung Electronics and LG Electronics.
The two companies are arguing over the 8K TV standard. Previously, LG emphasized that its NanoCell 8K TV launched at IFA 2019 is a ‘true 8K’ (TV), and its contrast modulation (CM) reached 90%. Samsung’s QLED 8K TV has a CM value of only 12 % that is below the 50% threshold of the 8K standard. In response, a Samsung Electronics representative said that ‘the international display measurement committee (ICDM) standards should not only be considered, but multiple factors should be considered.’
At the same time, Samsung Electronics announced on December 25 that it has obtained the first 8K HDMI 2.1 video standard certificate for the television industry.
The certificate was issued by the HDMI Certification Center, and the HDMI Association is responsible for the official recognition of the HDMI standard. The standard requires the TV to play 1204K frames and 608K frames per second, and the 8K TV launched by Samsung this year has also applied for this standard. Next year, Samsung Electronics will apply for HDMI 2.1 certification for new TV models.
Although Samsung Electronics announced that it has obtained 8K TV certification, LG Electronics said that it has also obtained 8K TV certification and has applied for all of its 8K TV models.
But according to HIS Markit data, as of now, Samsung Electronics has a leading position in the early 8K TV market with 85% market share. In addition, in 2020, the company also plans to expand sales of 8K TVs by promoting ultra-high-end QLED 8K TVs and LCD 8K TVs.