Counterpoint: Global Smartphone Market Report for 2018, Q4

Recently, Counterpoint released the global smartphone market share report for the fourth quarter of 2018. The report shows that Samsung continues to lead the smartphone market, and Huawei has become one of the fastest growing brands in this quarter. It is worth noting that the market share of Samsung, Huawei, and Apple accounts for half of the total smartphone market.

global smartphone market

Particularly, Samsung’s global smartphone market share accounted for 18%, ranking first; Apple’s market share accounts for 17%, ranking second; and Huawei’s market share accounts for 15%, ranking third. OPPO, Xiaomi, VIVO, and Lenovo have occupied the places from fourth to seventh, respectively.

At the same time Counterpoint made the following summary:

  1. By the fourth quarter of 2018, global smartphone shipments fell by 7% year-on-year, with total shipped units of 374.5 million. The growth rate of total sales of smartphones in emerging markets has been unable to offset the decline in total sales in mature markets.
  2. In the case of a global economic slowdown, smartphone sales have declined in most regions, with positive growth in Central and Eastern Europe alone.
  3. The top ten smartphone brands account for nearly 78% of the global smartphone market, with more than 600 brands competing for the remaining market share.
  4. Samsung continues to lead the smartphone market, and Huawei is one of the fastest growing brands in the quarter.
  5. Huawei continues to look to Apple and is expected to become the world’s second largest brand in 2019.
  6. Apple iPhone shipments fell 15% during the quarter, revenue fell 16%, and the iPhone sold for an average of $789. But in 2018, the total revenue of the iPhone increased by 6% year-on-year.
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