Right now Huawei smartphone product line included M, P, G three lines. They have their own styles, but one common feature that the main market share is for men, in 2016, male customers account for over 71%, therefore, in order to care more about females, Huawei is planning to start a new product line for females. Earlier before, Pan Jiutang exposed that since Huawei got success in its sub-brand, Honor, they will release a brand new smartphone, named Huawei Nova, and choose a Chinese celebrity as spokeswoman.
It seems Huawei Nova has the main competitor to OPPO and Vivo which specifically designed for Women. It may launch the new smartphone as early as during the IFA 2016 event happening in Berlin from September 2 to September 7. This information comes from Xiang Ligang in the form of a Weibo message along with an image of the device itself. From the photo, this smartphone will be full metal body.
Others speculated that Novo should come from no oppo + no vivo + no apple, very interesting conception. This champagne golden stands for elegance with superior quality. Right now Huawei has not unveiled more details about Huawei Nova hardware. Just stay tuned for its announcement.
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