IHS Markit Released Global TV Market Sales in Q3, 2018

IHS Markit announced the global TV market sales in the third quarter. Though the overall TV shipments in this quarter were flat compared to the previous year, the average TV unit-shipment screen size increased more than any previous quarter in more than a year.

According to the source, the top five global TV market brands in the third quarter of this year were Samsung, LG, Sony, TCL, and Hisense, accounting for 28.4%, 15.4%, 9.5%, 6.7%, and 6.5% respectively. As you see, the global TV market has been monopolized by Asian companies.

The industry believes that Samsung’s ‘high price strategy’ has begun to work. In the third quarter of this year, Samsung’s high-end TV market share of more than $2,500 price tag reached 48.2%, while the market share of ultra-large screens of 75 inches or more reached 54.1%.

In addition, Samsung is currently embarking on the promotion of QLED TV. QLED TV is cheaper than OLED TV. IHS Markit pointed out in the report that by 2020, OLED TV sales will be difficult to surpass QLED.

As for the entire market and the market structure, global shipments of 60-inch and larger TV screen sizes increased more than 40%. “Each year during the holiday shopping season, brands and retailers try to push ever larger screen sizes to keep revenues growing and encourage adoption of value-added features like 4K and smart TV,” said Paul Gagnon, research and analysis executive director, IHS Markit.

In fact, the share of 4K TV shipments reached a record high of nearly 44%. 4K TVs made up more than 71% of all TV revenues during the quarter. 8K TV shipments are still very small, with just one brand currently shipping a very small number of units in Japan and China. The source is expecting for additional brands to start shipping 8K TVs by the end of 2018.