Behind the new Gearbest: Start of a new chapter
Growing to become one of the world’s leading online shopping websites, with over 40 million satisfied customers gained over 5 years, Gearbest maintains the same value and mission the day it was founded: passing the good and a quality life to the world.
As we pass the fifth anniversary milestone of Gearbest and head into our sixth year, we incorporated a radical new look to better reflect our core values and vision that have carried us this far. With that in mind, we are thrilled to share this exciting and fresh new brand identity to look forward to the next five years of Gearbest’s dynamic vision.
Core Inspirations:
Last year, our design team met to address several key points regarding the direction of our new brand identity and how best to communicate this compelling experience.
Thanks to the efforts and passion of 17 dedicated designers, and with over 40 exciting and original proposals, the new Gearbest logo finally crystallized: a classic black-and-yellow smiley icon transformed from G.
Choice of Colour:
The new Gearbest maintains the black and white roots from the old Gearbest, while incorporating a more vibrant, contemporary color: yellow. Each realizes a progressive idea given form:
White: simplicity, brilliance, and purity
Black: elegance, formality, and power
Yellow: positivity, cheerfulness, energy, and freshness
Together, this charismatic combination of three simple colors synergizes to epitomize the mission of Gearbest: to deliver the very best experience, to showcase the highest levels of professionalism to customers, and to help reinvigorate the positive energy that resides at the heart of every Gearbest visit.
Icon:
Smile Icon:
A letter “G” recreates and reinvents the classic smile, representing Gearbest’s aim to be a place where all customers can feel inspired to shop at.
Text Font:
The new Gearbest logo uses a text font with fewer edges compared to the old one, reinforcing the message that Gearbest is a well-rounded brand, offering even more options to customers.
Keyword:
Quality, Affordable, Fun:
A short, impassioned message from Gearbest to every individual customer, this represents the essence of Gearbest’s mission: to deliver a quality life to the world.
Quality: Premium product quality
Affordable: Shopping should be accessible to all
Fun: An experience that is entertaining, enjoyable and engaging
Brand Guidelines:
The new Gearbest logo contains two core elements:
The basic logo is the primary official logo of Gearbest and, under most circumstances, should be the one used to represent us. The new Gearbest logo can be used in conjunction with the following background colors:
White/Light Colour
Black: can be used when the option above is incompatible.
Yellow: can be used when the option above is incompatible. In such cases, no icon background is used.
Website > https://www.gearbest.com/?lkid=19892125
#GBgochange #GearbestBrandRefresh #GearbestNewLook #GearbestAffordableQualityFun
5TH WHEEL Thunder 1FT Electric Bike, 250W Motor, 48V 10.4Ah Battery, 20*4.0" Fat Tires, 25km/h…
N-ONE NBook Ultra Laptop 2.5K 165Hz 16 Inch AMD Ryzen 7 8845HS 8 Core 16…
DUOTTS C29 Electric Bike 750W 29*2.1 inch Wheel 48V 15Ah Battery 50km Range 50km/h Max…
BMAX MaxPad i11 Plus (new) 4G Tablet, 10.4" 2000x1200 In-Cell IPS, UNISOC T606 Octa Core…
DJI MINI 4 PRO 20KM 1080P 60fps FPV 34 / 45-mins Extended Battery Life Omnidirectional…
Wanbo X5 Projector, 1100 ANSI Lumens, Native1080P, Auto-keystone Correction, Dual-band WiFi 6, 1GB/16GB, Bluetooth 5.0…