US Mobile Game Market Trends In The Third Quarter of 2019
In the 3rd quarter of 2019, the US game market, including App Store and Google Play, has tangible increases in revenue. According to the Sensor Tower store intelligence data, which has the most reliable insights of the global app economy, the revenue is 4.16 billion USD. It is important to mention that China has 17 mobile games in the top 100 of the US market with revenue of 410 million USD. Comparing with the last quarter of 2019, an increase is 127%.
Here are many ratios that present the profitability and effectiveness of the US mobile market. In the 3rd quarter of 2019, the revenue is 4.16 billion USD as was mentioned. If yearly, it is 24.9% growth. Month on month increase ratio equals 6.1%. Furthermore, the revenue of the top 100 games is 2.81 billion USD, 27.1% yearly and 13.3% monthly increase. The concentration is also an important ratio. Top 100 games occupy 67.5% of the total US game market, which is lower than that of Japan (73.9%) and South Korea (71.7%). It means that in foreseeing future the growth will maintain its pace. The 17 of Chinese games have also great growth in the same ratios, showing 127.8% yearly and 5.1% monthly increase in revenue.
As far as it was before, the highest revenue was provided by strategic games, ensuring more than 830 million USD or 20% of revenue. But here is noticed a significantly slower growth rate. Now action mobile games are in the 2nd place (760 million USD) due to “Dragon Ball Z: Dokkan Battle”, a Japanese game that has greatly intensified revenue growth. In June of this year, Niantic classified Pokemon GO into role-playing and adventure mobile games, and its Q3 revenue increased by 77.8%, which in turn led to substantial growth in these two categories. If looking at downloads, casual games are the 1st (330 million downloads in Q3). But as their average growth is weak, they are considered in the intermediate place. Action mobile games, ultra-leisure games, and ultra-casual games have also had an increase during Q3.
The leader of the Top 100 mobile games is “Smash Candy Legend” in the Q3. The 2nd is the “Pokemon GO”, which has had tremendous jumping of every ratio. Having 56 million USD in the Q2, “Dragon Ball Z Burst” has reached to 75.6 million USD during the Q3. One of the factors of its success was the “Dragon Ball Super: Broly” movie.
In the list of Chinese mobile games, the only successful new app is “Legend of Bow and Arrow”. It has been the most preferable game on Facebook in the US. Other increases are also considerable: “Sword and Expedition”, “Sea Battle Game”, Lotsa Slots” etc.