Xiaomi Has Opened The World’s First Flagship Store
On May 1, Xiaomi’s flagship store of Hefei was officially opened, positioning itself as “the world’s first commercial flagship store”. The style of the store is simple and bright. The opening of Hefei’s flagship store means that Xiaomi Youpin and Hefei Laoshan District Government have jointly established the “Xiaomi Product Industry Incubation Park”, which will help Anhui’s outstanding brands and products to enter the “fast lane’ of Xiaomi to help companies further expand market space and enhance brand influence.
Unify product style to create an immersive shopping experience
Xiaomi’ product store has more than 500 square meters. The store displays nearly 2,000 items. This also reflects Xiaomi’s philosophy of making everything perfect.
In addition to the regular merchandise display, an additional experience zone has been opened, hoping to restore a complete life scene for consumers. So visitors with different needs can find products matching their needs at a glance.
In addition to the black technology products that they are good at, the consumer goods such as pots and pans, four-piece beds, pillows, mattresses, etc. are already more common products in Xiaomi assortment. Although most of the products come from different brands, they are not too obvious, which shows the high requirements for product design style.
Online and offline integration deepens the “new retail” strategy
Apart from the immersive shopping experience, Xiaomi has a Hefei flagship store that also achieves online and offline interoperability. At the same time, the store is equipped with self-checkout equipment, electronic tags, real-time online and offline prices. Even if the e-commerce website’s promotion is often there, it can still guarantee the price of offline stores and online activities.
Xiaomi has been on the line in April 2017 and has already passed the second anniversary. It has been known to consumers for its high quality, high value and cost-effective “three high” attributes. After Xiaomi has opened a trial operation store in Nanjing, this Hefei flagship store is the first store of Xiaomi’s products for commercial use. Does this indicate that Xiaomi has the official opening of offline retail scenes? Cheng Tao, general manager of Xiaomi’s line of business, said at the opening ceremony that Hefei flagship store will serve as the benchmark for the line-up store business. There will be more offline stores this year.