To celebrate the fifth anniversary of Xiaomi’s establishment in India, Xiaomi announced that it will promote many products. In fact, in the past five years, Xiaomi’s smartphone market share in India has soared. So the traditional giants such as Samsung have been left behind. Xiaomi has been the leader in this market for 5 consecutive quarters. How does this young company lead the Indian market from scratch?

The Chinese smartphone brand Xiaomi has entered India since 2014 and has maintained a ‘habit’ of releasing only ‘almost perfect’ phones. In India, the Redmi series helped Xiaomi successfully establish market dominance.

Thanks to Xiaomi’s products with very competitive prices, this company could win customers’ hearts in all niches, starting from the very low-end models and ending with the premium handsets.

However, Xiaomi didn’t want to launch several flagship phones in India, such as Xiaomi Mi 5. But there was a high demand, coming from the market. In India, Redmi is synonymous with cheap smartphones. So how do you (Xiaomi) break through the threshold of $290 to launch the flagship machine?

The importance of POCO

POCO is the Pocophone brand launched by Xiaomi for the international market. The launch of a new brand can be used to test consumer acceptance of the brand and make corresponding corrections. The POCO F1 starts at just $290 but sports the flagship Snapdragon 845 processor. In other words, with this move, Xiaomi made the flagship chip affordable for everyone.

A new report in the Economic Times said that Xiaomi may soon kill the POCO brand. The report pointed out that due to the launch of the Redmi K20 series, POCO is not necessary anymore. Also, there is an overlap between POCO and Xiaomi and Redmi. This is not conducive to the development of Xiaomi in India.

The Redmi K20 and K20 Pro were strongly opposed by consumers in India because they felt that the two phones were overpriced. Those consumers compared the K20 and Realme X – the K20 starts at $319, while the K20 Pro starts at $406.

Is the price of the Redmi K20 Pro really too high? Obviously not. The pricing of Xiaomi Company is correct, and it has consistently continued the characteristics of Xiaomi’s price/performance ratio. However, Xiaomi has had problems in marketing.

Users have been looking forward to the successor of POCO F1. But Xiaomi has been preheating the Redmi K20 series and eventually released THIS phone. Xiaomi originally intended to make the K20 Pro a killer product like the OnePlus 7. But Indian consumers just want the company to launch products like POCO F1.

Check Out POCO F1 Deal

Considering that Xiaomi has received a lot of negative reports, the cancellation of POCO will only add fuel to the fire. In addition, the release of the new POCO F2 can maximize the ‘fire’. Xiaomi has raised everyone’s expectations so high that it is difficult for consumers to keep up with their pace.

This article was originally published on Gadget Match